Augmented Reality (AR) in Retail: Enhancing Customer Engagement and Shopping Experiences
Augmented Reality (AR) technology is transforming the retail industry by offering interactive, immersive, and personalized shopping experiences that bridge the gap between online and offline retail environments. From virtual try-on experiences to in-store navigation and interactive product demonstrations, AR is reshaping how retailers engage with customers, drive sales, and differentiate their brand offerings. This article…