YouTube Views Aren’t Everything

The number of views on youtube videos can be a metric of success. If you have a lot of views, your content is likely getting noticed, and more people are likely to engage with your brand. However, it is important to understand that youtube views aren’t everything.

What Counts as a View on YouTube
A video is considered a view when it has been despammed by YouTube’s algorithm, meaning that it has been watched by a real person on a single device and was not spammed. YouTube also requires that the video be watched for at least 30 seconds. This is meant to prevent people from simply refreshing your video, which is a form of spam. YouTube will also remove videos that appear to be malware (software designed to damage computers, servers, or networks), as well as videos that are embedded on websites and automatically play.

Why Does a Video’s View Count Look Different on YouTube Watch and Search Pages and in Analytics?

If a video has recently been posted, the view count may vary on YouTube’s Watch Page and Search Page because they are still filtering to ensure that views are from real viewers. Views in your YouTube Analytics will update more frequently and should be a more accurate representation of your view count. If your view count is fluctuating, it may be time to try a few of the tactics on this list. Keep in mind that not every tactic will work for everyone, but trying a few of these can help you increase your youtube views quickly and effectively.

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